My mom tells me she doesn’t have a favourite child.
I know she’s lying because I’m her favourite. (Don’t tell my brothers.)

In the same way, I tell my clients that I don’t have favourites and, while it’s
true that I love each and every one of them, I may have lied a little.

Truth is, I do have favourite clients.

They aren’t the ones who book the biggest package,
or buy the most products.

My favourite clients are the ones who come back year after year:
the ones who invite me to celebrate life’s milestones or document their growing family;
the ones who trust me to help tell their story as it unfolds and to preserve their precious memories time and time again.

It’s a crazy honour.